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A New Edition



New York, USA - Ian Schrager is hoping to establish a new edition of a New York institution like he did with the legendary Studio 54 some decades ago with the namesake hotel which will be housed in a Manhattan architectural icon, the "Clocktower" building of Metropolitan Life Insurance Company Tower. The New York Edition is the fourth in the Edition series, following the opening of the first American Edition in Miami but possessing an aesthetic vision and language that will be closer to its sister property in London. The opening of this much-hyped property is also in true Schrager style- a three month festival of special events to herald its moving in on Madison Avenue following a gala opening on May 15.

Even though the Edition brand is nestled amongst the Marriott portfolio of hospitality brands, each Edition promises to deliver "its [own] rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. " It is essentially the boutique arm of Marriott, much like Andaz is for the Hyatt group, although Editions tend to have a stronger sense of uniqueness in each property. It continues staunchly with the "hotel as private home” principle and "is inspired by New York City’s turn of the 20th century private clubs, Fifth Avenue’s Gilded Age mansions and Stanford White’s architectural masterpieces", according to Schrager himself. It pays respect to the building's Italian Renaisannace revival style and the famous exterior clock that gave the building its nickname is also fully restored to its famous splendour.

The other thing worthy of mention is the in-house restaurant helmed by Jason Atherton of Pollen Street Social in London and Pollen in Singapore. Whilst the food cannot be guaranteed but the view of Madison Square Park can be.

We heard that Edition is coming to Asia soon, with a Beijing one kicking the Asian sojourn off and if the New York Edition is anything to go by, we are already excited.

Read Schrager's interview with The New York Times on the New York Edition here.

5 Madison Ave | +1 (212) 413 4200 | website | fr USD675 for a basic room



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